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BLACKCITYGIRL is on 6 platforms including 4 social media platformsBlog, Emails, Facebook, Instagram, Twitter, Tumblr
Social media has grown like wild fire, with over 150 million monthly active users on Instagram alone. What began as a social network for friends to chat, share photos and tidbits on their private lives, quickly turned into a commercial space and a voice for upcoming bloggers, vendors, and individuals as well as political movements.
For the past couple of years social media has essentially granted power to the common man. Anyone can download an app, set up a handle and start posting to their heart’s content, and in a few months – weeks even, they can reach a sizeable audience; a goal that was formerly impossible without a hefty amount of cash.
To get ahead we need to be on the cusp of upcoming trends for 2015
In the past few months, we’ve noticed a whole host of new accounts blitzing followers on each platform, and it’s fairly obvious, that:
- Life quotes
Will have the “it” factor in 2015.
That being said, social media is set to change in a big way within the next few months, as each platform becomes monetized.
Facebook and Twitter are already fully monetized, meaning if you’re a website or blog owner, and you start a Twitter or Facebook account today, in most cases you will need money to make any sort of impact and grow your audience to a large amount.
Instagram is sure to follow suit
Therefore if you’re not on social meida in a professional sense yet, where have you been? Jump on the bandwagon now. Or else, you’ll need a substantial amount of capital to reach a minimum amount of people, within the next 12 months or so.
2015 is the year social media will become corporate
The big corporate companies (we usually see on billboards and TV) are getting ready to fill the space, and as we can’t compete with their advertising budgets, we have to figure out how to get or maintain our own audience and stand out from the thousands who set up new accounts daily.
You asked some great questions which cover the information you need to know below:
Question 1. IG @shooeygoory asks: What is the single most important piece of advice regarding social media that you can give a blogger who’s a beginner?
Nowadays people have an attention span of 9 seconds, which is the amount of time you have to grab their attention, and get your message across before they switch off. Therefore, think of your posts as headlines.
Before posting anything, whether it’s a quote or an outfit of the day, put yourself in your followers’ shoes, and consider what will pique their interest within the post you want to make.
Question 2. IG @sincerelyshann asks: How do you gain followers on social media for business when you don’t have many?
I’m going to be honest with you… don’t restrict your audience too much if you can help it, be as varied as possible with a mix of men + women in order to maximize your following. Post regularly; the biggest accounts post between 1 to 4 times a day, on each platform.
By posting often, you have a chance of catching different people logged in, at different times, and their friends will be more encouraged to follow you if they have a referral from your audience. Aside from that follow more people, and more people will follow back.
Question 3. IG: @xoxo_deleon asks: Which social media platform would you say is best for marketing your blog and bringing in traffic?
As traditional and old-skool as Facebook seems, it was in fact voted advertising medium of the year in 2014. Although Instagram is younger and hipper, Facebook is still the official go-to platform for any blog, vendor, or individual who wants to be taken seriously.
But I would argue that YouTube is also a great way to drive traffic to your website, as it offers far more freedom for a user than Facebook at the moment.
Question 4: IG: @court_2times asks: What is the best platform to use for a blog?
WordPress is the best platform to use for bloggers, as established news organizations and fashion blogs use their templates, which are easy to build and offer lots of plugins. If you’re not technical, hire a professional, or search for your ‘WordPress blog theme’ on YouTube, and you’ll find any number of people doing tutorials.
Question 5: Tumblr: Behila-Dohna asks: I’m a student and I don’t have a big budget how would you start a campaign on social media?
I would start on Instagram as it’s currently free and popular, and set up a Facebook page at the same time, then I would choose one other social media platform that isn’t owned by Facebook – Youtube, Vine, Snapchat, Tumblr, Twitter for instance.
Then I would head over to WordPress and set up my free blog and start blogging consistently once or twice a week, then I would find accounts on social media that are in my niche (accounts bigger and smaller in size) and follow them.
Question 6: Twitter: @sanaie_p asks: What is the most important update for those wanting to get ahead online in 2015?
In 2015 as much as three quarters of social media marketing will be seen by consumers on their mobiles so if you’re not considering how your campaign looks on a 5-inch screen then you’re out of touch.
Question 7: Twitter: @cierra92_ asks: Give us some rules that you live by on social media?
Ultimately social media isn’t so much about liking, as it is about sharing, in every sense of the word.
Yvonne Jane Lorraine, and her mentor, Vivien Rose, plus a team of experts, have successfully helped 15 women, and 1 organization, to build their social media presence, drive traffic to their websites, and deliver significant increase to their sales in 2014. We have testimonials to prove it. For more info click here
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